Aarav Infotech Blogs

The design choices you make now in this fast evolving digital landscape will define your brand’s competitiveness tomorrow. Research has found that 94% of first impressions of a website are related to web design, and in 50 milliseconds users form an opinion about a site they will either continue to explore or abandon it, so companies need to be ahead of design trends. From these statistics it is cleary understood that website design has a larger impact on both user engagements and conversion rates.   We are at the cusp of 2025 and web design trends are concentrating on bettering the user experience, taking advantage of new technologies such as Artificial Intelligence (AI), Virtual and Augmented Reality (VR/AR), Progressive Web Apps (PWAs), Serverless Architecture, Blockchain Technology, Low-Code and No-Code Development and modernizing online experiences for an enhanced audience experience. Keeping websites visually appealing and driving user engagement and business success are...

  According to Forbes , online consumers are also more than twice as likely to ditch a brand (88%), leaving businesses out thousands of dollars in lost revenue, after a single bad experience. Yet, many eCommerce businesses neglect regular website maintenance, leading to slow load times, outdated content, and security vulnerabilities. If not addressed, these issues can lead to a reduction in the customer engagement, a lower conversion rate and even harm to your brand's reputation. Today, to survive in the competitive digital marketplace, a fast, secure and user friendly website is necessary. Website maintenance services offer a proactive solution to these challenges, ensuring that your online store remains optimized for performance and success. Core Web Vitals: Improving User Experience and SEO Importance of Speed Core Web Vitals are important for both user experience and search engine rankings, of course. According to studies, a 1 second delay in page load time can lead to...

In today’s world of social networking and other forms of internet marketing, the appearance of the website is not the only thing that matters but it is the key factor that determines the chances of conversion and sales. An aesthetic choice such as the color scheme, typography, and images play a very crucial role in the manner through which users engage with your site and this determines their buying behavior. In this article, we will look at the main design factors that influence the conversion and provide you with examples of successful design that increases sales levels.   In particular, if you are an owner of a business and you are eager to enhance the rate of conversion on your website, it can be beneficial to cooperate with a reliable web design agency to get your site to the next level.   1. The Psychology of C o l o r : Not Just the Looks That is why, color is one of the most effective elements in web design: it elicits emotions and builds certain association...

  In today’s competitive digital arena, businesses need intelligent strategies to differ from others and promote sales. One of the best ways to do this is by using Pay-Per-Click services in India. Pay-Per-Click (PPC) advertising provides a solid instrument for generating visibility, attracting prospective clientele and consequently increasing online revenues. What are PPC Services? PPC stands for pay-per-click, it is an online advertising model where advertisers pay fees whenever customers/advertisers click on their ads. It’s basically purchasing visits to your site instead of earning them organically. Involving creating, managing and optimizing PPC campaigns across different platforms like Google Ads, Facebook and Bing; PPC services in India help ensure that your brand reaches the appropriate audience at the right moment. Why PPC Services in India are Essential for Online Sales India has become a global centre for digital marketing with many companies going for professiona...

Having a quality web presence can be characteristic to the success of the company in the modern world. The intensified competition on the World Wide Web means that having just a website is insufficient. For any business to survive, it has to be visible on platforms such as Google, in order to attract customers and make the much-needed revenues. This is where Search Engine Optimization (SEO) comes into play. It is essential to hire the services of the right SEO company in India to make a big difference in the business. In today’s blog, I’ll explain that your business needs the best SEO company today and how this can put your business on the right track. Understanding SEO: The Basics Now that you understand why it is vital to hire the best SEO company, it is vital to understand what SEO entails and why your business needs it. Also known as Search Engine Optimization or Search Engine Marketing, SEO is the process of modifying the website to enable it to attain higher rank in the resu...